I am very confused with this VAT no VAT thingie. I placed a fake order for it and yes, it seems that the VAT is included now, when I could swear that it wasn't on my real order!
By the way Simon, I can't find anything about this 28 days price guarantee you mentionned! Are you sure of that? Because if this includes VAT, that's almost a tenner difference and that's worth making a claim!