It's definitely not too personal man. This video and cause affects even people who are [yet] not dealing with it and acts as a reminder nobody's safe and sound all the time, there always somebody who suffers more than you. In Mark's case, it's literally billions of people, and he's a real local hero to step up and defend them. And remember that Mark's friend John beat cancer through all the positivity and glass-half-full approach Mark is so famous for, and which he telegraphs through his music.
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Thanks Pavel, and for your amazing work on MK's songs. I have messaged you before the inspiration they gave me and I have been fortunate to have seen MK in Moscow in 2008 one of the times I was visiting Russia.