They do not need any kind of award to prove their value. Let Robbie have it. He must have something to show to his grandchildren, to prove he was in the music business.
Apart from joking, he must be one of the very few (relatively) young artists, that has a steady career over the last 20 years. Even if we are not part of his audience!
And anyway, who needs awards? They don't look good in the bookcase and they gather dust much too easy.