Good comments here guys, lets draw our own conclusions on the promomotional situation.
Mark as we all know is very 'humble' about his status as a 'Legendary guitarist' and also as a 'songwriter' and therefore I think he chooses where and when any articles are published. The I paper for those that don't know is a highly rated paper as opposed to some others in the UK so I think that was/is a bearing on this particular article...
After all, we all know Mark as an artist does'nt require any plugging as many, many people know of and about him - this website is testament to that!!
Any further thoughts?