This is what - norway? Sweden? Danmark?
You are right about prime time. The time right in front of the main news show ("Tagesschau") is the most
expensive one. I talked to a book promoter the other day and we talked about the "launch" of Joanne K. Rowlings new novel in Germany - and that book gets some spots at 19:59h, too. One million only for advertising - for a book...
Mark's spots are usually not so well made in my opinion...
LE