And TK and MK NEWS are linked with MK's management and record company. This has advantages and disadvantages. The major disadvantage in terms of the likes of a new album is that the record company employs marketing and PR staff and they will have developed a plan for "launching" the new album. And TK and MK NEWS will have to comply with these arrangements
This plan will, from the point of view of the marketing and PR people, involve withholding information until it gets revealed at a pre-set time. They fear premature leaks, as these will be seen as undermining "the plan". This gives them the chance to offer "exclusives" to journalists, making the journos feel "special" and therefore more predisposed to "like" the new album. It also allows them, through the back-up information provided to the jounalists, to influence what's written. This is "PR spin" and, as it happens, also keeps marketing and PR staff in a job, so that's an additional incentive to keep things tight.
These machinations are not aimed at fans like you (because you're likely to buy the new album, come what may) but at the wider public, who do not follow "MK-things" as closely as you do.
This is understandable and, I might suggest, means that MK is subjec to (and I would argue central to) these big corporation machinations. It is the classic dichotomy bewtween commerce and art. Whatever MK writes in his lyrics (and I've further suggested that he may be commenting on the "CRASH" and its effects), he is part of the big mess himself - but probably better insulated from its effects than most of us.
P.S. The same applies to Dylan, of course