Guy's Forum

[wayaman]

This kind of things have a big success at the moment it happens but is forgot very quickly.

It has nothing to do with Amit opinions but with the market. It works like that and is not new.

[hunter v2.0]

So much work, so many high-profile artists involved, so much secrecy, and then --- fffft. One small blip on the radar, and then gone. Totally failed strategy, if there even was one.

[wayaman]

They wanted to raise money from this charity thing, the Blu-ray and lp versions were sold out, I'm not sure about the cd so, if they only did a certain number of copies of three formats and two of them are sold out, I would say they were as successful as they expected.

So a success.

In terms of sales, to raise funds for the charity two of the three formats they released sold out!

[Rolo]

I don't think that is a 'market issue'.
As have been said at this forum many times, the "problem" is MK's Management old fashion style of marketing.

Points there could add more value to the cause.
- A real video clip with the musicians envolved. Ringo, Eric, David, MK, Jeff and many other had recorded their parts at BG. All others had recorded in a real studio. Neither a simplistic footage was made. Pity on that.
- This secret about the recording, in my opinion, really pushed the whole project down. People who follow social media don't wanna know about the result. They follow and enjoys the process. Revealing the project a year before, more people could be envolved to the cause (TCT). Don't forget that the recording was made as a social contribuition for the TCT.
- Digital and Social influencers could be add as a vehicle for the song/cause.

Other points.
- When the name 'Mark Knopfler' is involved on any kind od project. It must be a secret just because MK name is on it.
- New audience doesn't know anything about who is MK.
- Those MK's involved projects not suit the popular taste anymore. So, the work must be astonishing to be kept as a secret for such a long time. Wicth is not for a good amount of time.

Now, it's not time to complain.
What was done. Was done.
MK is retired and, even if he starts to record a new album tomorrow, we won't see MK & Co on social media showing gear, song teasers or bits of guitar solos.
Guy will stay working remastering old songs and keeping it as "i cannot say at the moment" and then releases the same stuff all over again.

[Love Expresso]

I don't think that is a 'market issue'.
As have been said at this forum many times, the "problem" is MK's Management old fashion style of marketing.

Points there could add more value to the cause.
- A real video clip with the musicians envolved. Ringo, Eric, David, MK, Jeff and many other had recorded their parts at BG. All others had recorded in a real studio. Neither a simplistic footage was made. Pity on that.
- This secret about the recording, in my opinion, really pushed the whole project down. People who follow social media don't wanna know about the result. They follow and enjoys the process. Revealing the project a year before, more people could be envolved to the cause (TCT). Don't forget that the recording was made as a social contribuition for the TCT.
- Digital and Social influencers could be add as a vehicle for the song/cause.

Other points.
- When the name 'Mark Knopfler' is involved on any kind od project. It must be a secret just because MK name is on it.
- New audience doesn't know anything about who is MK.
- Those MK's involved projects not suit the popular taste anymore. So, the work must be astonishing to be kept as a secret for such a long time. Wicth is not for a good amount of time.

Now, it's not time to complain.
What was done. Was done.
MK is retired and, even if he starts to record a new album tomorrow, we won't see MK & Co on social media showing gear, song teasers or bits of guitar solos.
Guy will stay working remastering old songs and keeping it as "i cannot say at the moment" and then releases the same stuff all over again.

I agree on all points. Very good post.

LE

[dustyvalentino]

Even with a sell out I don't think they would have raised that much on physical sales.

However, with these type of things raising attention to and getting press for the charity is important as well.

[hunter v2.0]

I don't think that is a 'market issue'.
As have been said at this forum many times, the "problem" is MK's Management old fashion style of marketing.

Points there could add more value to the cause.
- A real video clip with the musicians envolved. Ringo, Eric, David, MK, Jeff and many other had recorded their parts at BG. All others had recorded in a real studio. Neither a simplistic footage was made. Pity on that.
- This secret about the recording, in my opinion, really pushed the whole project down. People who follow social media don't wanna know about the result. They follow and enjoys the process. Revealing the project a year before, more people could be envolved to the cause (TCT). Don't forget that the recording was made as a social contribuition for the TCT.
- Digital and Social influencers could be add as a vehicle for the song/cause.

Other points.
- When the name 'Mark Knopfler' is involved on any kind od project. It must be a secret just because MK name is on it.
- New audience doesn't know anything about who is MK.
- Those MK's involved projects not suit the popular taste anymore. So, the work must be astonishing to be kept as a secret for such a long time. Wicth is not for a good amount of time.

Now, it's not time to complain.
What was done. Was done.
MK is retired and, even if he starts to record a new album tomorrow, we won't see MK & Co on social media showing gear, song teasers or bits of guitar solos.
Guy will stay working remastering old songs and keeping it as "i cannot say at the moment" and then releases the same stuff all over again.

Video, totally. Especially of the biggest stars. Even snippets recorded on a mobile phone, anything to add something visual to the project.

[quizzaciously]

I don't think that is a 'market issue'.
As have been said at this forum many times, the "problem" is MK's Management old fashion style of marketing.

Points there could add more value to the cause.
- A real video clip with the musicians envolved. Ringo, Eric, David, MK, Jeff and many other had recorded their parts at BG. All others had recorded in a real studio. Neither a simplistic footage was made. Pity on that.
- This secret about the recording, in my opinion, really pushed the whole project down. People who follow social media don't wanna know about the result. They follow and enjoys the process. Revealing the project a year before, more people could be envolved to the cause (TCT). Don't forget that the recording was made as a social contribuition for the TCT.
- Digital and Social influencers could be add as a vehicle for the song/cause.

Other points.
- When the name 'Mark Knopfler' is involved on any kind od project. It must be a secret just because MK name is on it.
- New audience doesn't know anything about who is MK.
- Those MK's involved projects not suit the popular taste anymore. So, the work must be astonishing to be kept as a secret for such a long time. Wicth is not for a good amount of time.

Now, it's not time to complain.
What was done. Was done.
MK is retired and, even if he starts to record a new album tomorrow, we won't see MK & Co on social media showing gear, song teasers or bits of guitar solos.
Guy will stay working remastering old songs and keeping it as "i cannot say at the moment" and then releases the same stuff all over again.

Video, totally. Especially of the biggest stars. Even snippets recorded on a mobile phone, anything to add something visual to the project.

The absence of the video was almost an insult, considering Mark recorded multiple takes of his solos for Dion and this song I and everybody else already forgot about, seemingly in front of the green screen, and yet for all these stars, all we have is some text. I think the problem here is just an overabundance of players and the fear it would be a nightmare to edit, which it would be, but judging by Guy's story, it was a nightmare to edit even the audio portion—a bizarre project from start to finish.

I agree it's not time to complain, but even after all this time, I still can't come to terms with this project for how strange it was and how nobody in the long chain of people would ever try to stop Mark and say, what are we doing here exactly? Where was Ed when you needed him? I'm still 100% sure it would blow up indefinitely should it have a proper video portion, making more money for the cause, easier to share by guest stars and worthwhile to last a longer period of time.

It could be done in a shorter amount of time, with less effort, with a bigger impact, and they did everything they could to diminish the result. They haven't forgotten to erect the plaque commemorating the "historical recording" in the studio, though. I don't know, some things in life are just out of reach for my understanding.