A well devised ad. I kind of remember another ad back in the early nineties with So far away as background music, at a Wash and Go product. The only connection I could find between the lyrics and the product, was so obvious that it made me think that we are in Greek and most people won't get it at all, no matter if we a high percentage speaks English. But the aesthetics of the whole commercial, brrrrrrrr, sends shivers down my spine. Needless to say I never washed my hair with that product. On the other hand the ad company's mission was successful, since I still remember the product.
And why oh why do they allow songs for ads? And don't tell me it's all about the money. I am willing to accept it from the ones in need of money, only, and yet with some exceptions. I was reading about Pink Floyd having to veto the use of their music, even though Rick Wright once gave the Great gig in the sky for a pain killer pill. He bravely admitted that he did it for money. Surely enough he wouldn't do it just for applause....
