I got the same from Paris/Bercy.
I think they are a GENIUS marketing coup. I'm not trolling, I'm saying this as an entrepreneur, I think the marketing guys know what they are doing. Why ?
Would you buy, at the venue, an *empty* MK USB stick ? well, probably for some, but now if this stick is said to contain the concert you've just attended... you can't resist. You buy. I did, and I am marketing guy though
Why do they rush to put half of the show (please note that they tell you: up to the Encores, but they stop before that actually - never mind) on the stick before the end of the concert ? You could actually buy the stick and download the whole concert, not just the missing half, the next day. Does not make a big difference. But in that case... you would not have such an compelling argument to buy the stick. Instead of buying a 25