People want videos, nobody wants articles.
yes sadly...
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I know that really well... my articles have very very few views, shares or comments, regarding videos on YT
It reminds me of Doug DeMuro's story, who started writing articles on car websites, then got encouraged to make YouTube videos instead and went on to become one of the most influential car YouTubers on the platform, building a whole empire worth dozens of millions of dollars now. With a lot of work though, he's been uploading up to 3 quality videos a week for a number of years now without stopping.
Even though he "suffered" from the automotive industry not recognising car YouTubers, with them still preferring printed car magazines and official press, despite each of his videos getting millions of views, eventually videos took over. Same with tech companies, now Apple and Samsung invite seemingly YouTubers only to their events, and MKBHD gets so many views it does not even seem real at this point.
So this Rolling Stone list with all their half-century history made tiny ripples in the water compared to what some of the people can do pretty much single-handedly.
I'm lowkey dreaming about writing a book, but at the same time thinking who on Earth is going to read a book anyway? It's definitely not the 21st-century medium, with all due respect. Now people want videos, interactive content, VR, podcasts, interviews, almost anything but articles and books.